The Hotel Merch Moment

Bringing context to 'resort core' fashion and putting you on a few of our favorite pieces. Is this a trend that hospitality leaders should be embracing?

We’re often asked about travel trends in hospitality.

More and more, it seems that people are looking to us to make predictions. And frankly, there seems to be plenty of people already claiming to have crystal balls.

Consider the current shortlist of widely discussed trends like budding wellness & longevity programs…the development of sleep-centric amenities…the revitalization of luxury all-inclusive…regenerative tourism…and, of course, the big one: travel personalization. Predictions are all well and good. Some of these may even end up being meaningful.

But today, we’re here to offer one of our own. One that we believe to be all the more powerful. One that is less prediction and more revelation.

~~ Are you ready for it? ~~

The most critical travel trend for leaders at the helm of hospitality brands themselves is what we call the 360-degree brand experience.

More plainly, we’re talking about the strategic extension of the travel experience beyond the hotel stay: the concerted effort and set of offerings that afford a hospitality brand to actually be with the guest at all moments of the journey.

“Can it go even further?” you might ask. And yes it can. The 360-degree focus applies even beyond the end date of travel, because hospitality brands are now finding ways to connect with guests long after the travel experience has concluded.

We believe this is just as much a hospitality goal as it is a burgeoning trend. So today, we’re looking at just one of the most obvious ways that the imperative is already in action: via ‘Resort Core’—the emergence of quality luxury hotel merchandise and the special power it wields.

And we want to hear your take on the matter…